©UNPAINTED 2014, talks
Photo: Frederik De Wilde
UNPAINTED – art in the digital age – founded in 2013 by art lovers in Munich – is an international platform for the mediation of digital art. This genre still has some catching up to do in the international art market, and yet the possibilities of expression are unlimited with the help of new digital technologies. The interested art lover is shown new dimensions and experiences. Today’s fast-changing world is interpreted in a contemporary way.
The aim is to improve the perception of digital art forms by organising trade fairs, actions and exhibitions. At the same time, a stage will be opened for digital artists. Both art galleries and artists without gallery ties will be given the opportunity to present themselves. At our fairs and exhibitions, we work together with international artists and curators of digital art.
Past activities include: UNPAINTED art fair, January 2014, Postpalast Munich; UNPAINTED lab 3.0, February 2016, Mixed Munich Arts Munich; Body and Soul, Collateral Event Art Biennale Venice, Palazzo Pisani, 2017; Faust Festival Munich 2018: Exhibition at Heart House with Birthe Blauth and Barbara Herold.
Since 2019, the UNPAINTED artstore has made it possible to purchase works of art by renowned artists conveniently and affordably online – video downloads, prints, animations, objects and much more. The number of artists and works represented is constantly increasing.
Software eats the world – more and more areas in the economy and society are being covered by digitalization. Digital technologies have also made their way into art: since the 1960s, artists have been creating new forms of expression using the ever-evolving digital tools. Sometimes the phenomenon of the digital society itself is also the subject of artistic creation. Production is partly or completely digital.
Nowadays, a work of art can be something virtual on the Worldwide Web or a physically real sculpture developed on the computer. These works of art require a changed and expanded perception of art on the part of the public. In the digital age, curators and collectors need to use new criteria in the assessment of art or innovative ways of presenting.
“Art” in the classical sense consists of painting and sculpture. Photo art and video art have gradually established themselves as art genres. The market for digital art is still in development. UNPAINTED sees its mission as communicating this genre internationally to an interested audience and pursues a strict focus on digital art.
Become an UNPAINTED Partner!
If you want to be innovative as a company and in a creative environment, unPAINTED is the right partner for you with its events. Our target group are art lovers who are open to modern forms of representation. These people usually belong to an above-average educated and high-income population.
In the past, we have worked with a number of attractive companies.