© UNPAINTED 2014, talks
Photo: Frederik De Wilde
What is UNPAINTED?
UNPAINTED is the platform for digital art – online and offline. “Digital Art” is also known as media art or electronic art. UNPAINTED was founded in 2013 by art lovers in Munich. Initially, the focus was on the organisation of art fairs; UNPAINTED is now a platform for digital art with events, a blog, art consulting and an online artstore.
The segment of digital art still has some catching up to do on the international art market, and yet the possibilities for expression with new digital technologies are unlimited. The inclined art lover will be shown new dimensions and experiences. Today’s rapidly changing, digital world is being interpreted in a contemporary way.
The UNPAINTED offer aims to improve the perception of digital art forms. At the same time, a platform for presentation and transaction will be opened for digital artists. At our fairs and exhibitions we work together with international artists, galleries and curators of digital art.
Actions to date
- UNPAINTED art fair, January 2014, Postpalast Munich;
UNPAINTED lab 3.0, February 2016, Mixed Munich Arts Munich;
Body and Soul, Collateral Event Venice Art Biennale, Palazzo Pisani, 2017;
Faust Festival Munich 2018: Exhibition at heart house with Birthe Blauth and Barbara Herold;
AV Experimental – Analog Room Dubai, 10 March 2020;
MUTEK Montréal 2020: Virtual exhibition stand, 08-13 Sept. 2020
Since 2019, UNPAINTED artstore has been able to buy works of art by renowned artists conveniently and affordablely online – video downloads, prints, augmented and virtual reality, objects and much more.
The UNPAINTED App is available as of November 2020. Download it today and experience UNPAINTED in your palm (iOS only).
What is Digital Art?
Software eats the world – more and more fields in the economy and society are being covered by digitalization. Digital technologies have also made their way into art: since the 1960s, artists have been creating new forms of expression using the ever-evolving digital tools. Sometimes the phenomenon of the digital society itself is also the subject of artistic creation. Production is partly or completely digital.
Nowadays, a work of art can be something virtual on the Worldwide Web or a physically real sculpture developed on the computer. These works of art require a changed and expanded perception of art on the part of the public. In the digital age, curators and collectors need to use new criteria in the assessment of art or innovative ways of presenting.
“Art” in the classical sense consists of painting and sculpture. Photo art and video art have gradually established themselves as art genres. The market for digital art is still in development. UNPAINTED sees its mission as communicating this genre internationally to an interested audience and pursues a strict focus on digital art.
For you as a private collector or museum, we are happy to advise you on how to enrich your collection with works from the genre of digital art.
If you are an innovative company and in a creative environment, UNPAINTED is the right partner for you. In the past, we have worked with a number of attractive companies. For you as a company or hotel, we can install larger or smaller works in your rooms or host exhibitions with artists and curators from our network. You can use this as a background for your customer events or to stimulate the creativity of your employees.
Co-Founder & CEO
Co-Founder & Architect
Irmin Rodenstock Beck
If you would like to work with us as a partner, please contact us.
Our target group are art lovers who are open to modern forms of representation. These persons tend to belong to an above-average educated and high-income population.